![]() Images can have a huge impact on shareability, so you should have plenty to choose from right there in the blog post you wrote! (And again, a tool like Edgar will allow you to upload one when you’re scheduling your status update, if you prefer.)Ĥ. Choose an eye-catching featured image to go with your update. ![]() Hint: blogging platforms like WordPress make it easy to edit your own!ģ. (They don’t call this a “link preview” for nothing!) You have a limited amount of room to work with, so keep it snappy. Write a link description that contextualizes the headline. Give enough details for the reader to understand what to expect, but don’t be a deliberate tease – Facebook can actually detect clickbait-style headlines automatically, and you could be penalized for writing them.Ģ. Write a headline that tells the story, but not the WHOLE story. Not to link-shame or anything, but how are your Facebook links looking these days?Ĭustomizing your link previews and writing stronger updates makes it a lot easier to grab someone’s attention – here’s how!ġ. How about on Facebook itself? Build better Facebook links That’s what you can do on the website side of things. (They may even share some of those new posts on Facebook – see how this all comes together?) Most of the people who visit your website won’t necessarily remember to keep on coming back on their own – they need to be reminded.īuild a newsletter signup into your site, so that you can collect email addresses for your most interested visitors and shoot them a heads up when you have something new for them to read. ![]() This blog post is a start-to-finish guide that’ll walk you through the writing process, so whether you’re constantly stuck in that “I don’t know what to write about” place or you just want to be sure you’re not missing any opportunities, take a look. Naturally, the easiest way is by blogging – and even if you already have a blog on your website, don’t skip this part!Īre the topics you’re blogging about as enticing as possible? Are you writing about them in a compelling way? Do you know what the most-shared articles on Facebook ALL have in common? You should actively share links via status updates, and they shouldn’t all go to the same place. Not just in a passive “If you click through to my Facebook page there’s a link to my homepage somewhere in there” way, either! Long story short: you should be sharing links to your website on Facebook. So, where can you start? Write things to actually link to Making a few tweaks to what you post on Facebook and how can make a huge difference, so this post is going to review the things you can start doing today to make this network a more effective platform for your business! The fact is, the process of acquiring Facebook traffic is neither simple nor quicker than it used to be in the early days of Facebook’s popularity.Īnd, if you think your Facebook page could be performing better, you’re not alone.Īnd the good news is that you can do something about it! ![]() Maybe you’ve wondered how effective is Facebook at driving traffic to your website?īecause a lot of small businesses don’t think it’s all that great! Do you ever wonder how to drive traffic from your Facebook page?
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