![]() “We have some pretty inexpensive bottles of wine, but some go up to the $30 and $40 range, and some of our spirits range from $25 to $45. “It’s much the same way as when you walk into a regular liquor store,” he said. Many might assume alcohol-free beverages are cheaper since they contain no alcohol, but Bodkins said that’s not necessarily the case. “About 90% of our customers drink alcoholic wines or beers.” ![]() “We also have customers who may simply be looking to take a night or a week off from drinking,” he said. Some might be looking to reduce their alcohol intake for health reasons, Bodkins said, while others might turn to booze-free beverages for religious reasons. “It appeals to health and wellness-focused people who might be thinking about drinking a little bit less, but it also appeals to fitness-focused people who might be training for a marathon or something.” “It’s really a broad cross section,” he said. When co-founder Nick Bodkins and Barrie Arnold began experimenting with nonalcoholic options, they set out to build a one-stop-shop with easily accessible options for consumers.īodkins said the company’s products resonate with a wide range of people. The market is expected to grow by more than 5% a year through 2026 as consumers continue to gain interest in “functional wellness beverages,” data analytics firm Statista said.īoisson took root in the middle of the COVID-19 pandemic at a time when many people were reconsidering their drinking habits. That firmly cements Boisson’s place in the nation’s $414 non-alcoholic market. The company launched in 2021 with the mission of providing nonalcoholic spirits to consumers in “a welcoming, judgment-free zone that sparks curiosity.” The business has grown rapidly since, with sales increasing more than seven times over, company officials said. Mixers, Bravus Brewing, Kin Euphorics, Acid League and Cheeky. The brands might not ring a bell with most consumers, but they’re as varied as their mainstream counterparts, boasting such names as Betty Buzz, Hella Cocktail Co. ![]() The New York-based retailer offers a variety of nonalcoholic beers, wines, gins, whiskeys, rums and tequilas, and it’s expanding its footprint this summer with new locations in Studio City, Brentwood and Beverly Hills.Īnd additional Southern California stores may soon be the way. Feel like having a few drinks … without the hangover?īoisson may be the place you’re looking for.
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